our story
About Hoodlumz
Some people find their calling in the most unexpected places. For the founder of Hoodlumz, it happened behind bars.
After spending time in jail, he made a decision that would change the direction of his life — for good. No more wrong turns. No more wasted time. Just a commitment to building something real, something honest, and something worth being proud of.
That's where the name comes from. Hoodlumz is a nod to where he's been — and a reminder of how far he's come.
No Guesswork Needed
12 Years in the Kitchen
Since getting out, he's dedicated himself to the craft of cooking. Twelve years as a professional chef will teach you a thing or two about flavour — what works, what doesn't, and how to make something genuinely unforgettable.
Every blend in the Hoodlumz range has been built from that experience. Not guesswork. Not trends. Real kitchen knowledge, refined over years of cooking for real people.
from ours to yours
Bringing Bold Flavour to the World
The mission is simple: share these seasonings with as many kitchens as possible. Whether you're low and slow on a Saturday, throwing something quick on a weeknight, or cooking for a crowd — Hoodlumz was made to make it taste better.
Bold flavours. An honest story. Seasoning that actually delivers.
That's Hoodlumz.
What our customers say
"Hoodlumz Chicken on the Run packs a zingy punch packed with flavour. Used as a dry ruband a general seasoning and it goes incredibly hard".
"Hoodlumz rubs are so nice. We use SPG all the time as a base spice, particularly on ourroast veggies. Brings our fish and chips to another level.I particularly enjoy mixing the rubs with different sauces. The Chicken on the Run and honey is quickly becoming my BBQ showpiece, and I’m currently testing it with some fig jam we made from our tree at home. The Hoodlumz spice package has been a great starting point of creativity in our kitchen!"
"I’ve tried a lot of barbecue rubs but this one completely changed the game. From the moment it hit the grill, the aroma alone had everyone asking what I was cooking. The balance of flavours is spot on smokey, a little sweet, with just the right kick of heat thatdoesn’t overpower the meat.
Honestly, I don’t know what’s in it but I’m convinced it’s at least 30% wizardry. If your
brisket isn’t winning with friends, respect, and unsolicited compliments... You’re not using Hoodlumz".
"Hoodlumz rubs have been a game changer for us at The Bearded Butcher & Co. They sell themselves - once customers try it, they’re hooked. Every new flavour creates excitement and keeps people coming back for more. Simple, bold, and seriously good on whatever you put it on".
"I’ve recently got the Texas Rub and the SPG Roasted – the Texas Rub is a game changer for burgers and is now my go to. SPG Roasted is a great all-rounder to use every day. Highly recommend".
"Big fan of Hoodlumz. The kids and I love a slow roasted Authorative Piggy dinner, and I
can’t go past a Texas rub ribeye for myself as a special treat".
Chef-Built Flavour
Developed from real kitchen experience - not guesswork
Backyard Approved
Made for real BBQ, not just recipes
Responsive Support
Real people. Real help
Australia-Wide Shipping
Delivered straight to your door
